Lead Generation & Business Operations Virtual Assistant

Hi, I'mWenny.

Helping Entrepreneurs, Coaches & Small Business Owners Generate Qualified Leads, Streamline Operations, and Build Sustainable Business Growth.

I help entrepreneurs, coaches, and small business owners who are struggling with finding qualified leads, managing business information, staying organized, or keeping up with day-to-day operations. My focus is on creating practical workflows that improve efficiency, reduce manual work, and support sustainable business growth.

25+ Years of
Experience
C2 English
Proficient
Xero Certified
L1, L2 & L3
100% Full Marks
VA Course
Wenny, Business Operations Virtual Assistant
25+ Years Exp.
Reliable.
Structured.
Growth-focused.

Services built around
how your business runs.

Each service is designed to take real weight off your plate, not just check a box.

🎯
Lead Generation Support

Keep your pipeline full and qualified. I handle strategy, research, landing pages, lead magnets, outreach campaigns, CRM updates, and follow-up scheduling, building a scalable system that brings in the right leads consistently.

🔍
Market & Competitor Research

Insights to support better decisions. I research your industry landscape, competitor positioning, target customer behavior, pricing, and market gaps, and prepare briefing documents ready for your sales calls.

🗂
Business Development & Admin Support

Professional administrative support to keep your business running smoothly: CRM updates, client administration, document and spreadsheet organization, email and calendar management, and appointment scheduling.

🧮
Bookkeeping Services

Accurate financial records and smooth day-to-day bookkeeping. I handle bank reconciliation, AR/AP monitoring, customer and supplier invoice management, financial data entry, and month-end support in Xero.

Real work. Real results.

Sample projects that demonstrate my skills, strategy, and approach across each service area.

Market & Competitor Research
Market Research & Competitor Analysis for Two Client Projects

Conducted full market and competitor research for two niches: a Life & Career Coach (UK) and a Holistic Wellness brand (Singapore). Covered industry size, trends, competitor benchmarking across pricing, positioning, and customer experience, plus strategic insights and differentiation opportunities.

Delivered actionable insights that gave both clients a clear picture of where their competitors fall short, and exactly where they can win.
Market Analysis Competitor Benchmarking Customer Profiling Perplexity AI Strategic Insights
Bookkeeping Services
Bank Reconciliation & Month-End Bookkeeping Support in Xero

Maintained accurate financial records for a small business, covering bank reconciliation and transaction matching, accounts receivable and payable monitoring, customer and supplier invoice management, and financial data entry using Xero.

Delivered clean, up-to-date books and a reliable month-end close, giving the client an accurate, audit-ready picture of their finances at all times.
Xero Bank Reconciliation AR/AP Monitoring Invoice Management Financial Data Entry Month-End Close
Business Development & Admin Support
CRM & Pipeline Organization for a Coaching Business

Cleaned and restructured a disorganized lead database with 500+ contacts spread across multiple platforms. Standardized formats, removed duplicates, added lead status, priority levels, and next actions, built a pipeline dashboard to track sources and conversion readiness, and set up email and calendar coordination to keep follow-ups on schedule.

500+ leads cleaned and categorized, giving the client a clear, structured pipeline with improved data accuracy, follow-up tracking, and streamlined handoffs between sales and delivery.
CRM Organization Data Cleaning Pipeline Management Google Sheets Email & Calendar Coordination Appointment Scheduling
Full Portfolio
Complete Portfolio Deck

All services, work samples, certificates, and testimonials in one downloadable deck, including 25+ years of multinational experience and credentials across lead generation, market research, bookkeeping, and business operations.

C2 English Proficient, Xero Certified (L1, L2 & L3), SGB VA Certified with full marks: finance-trained precision applied to every project.
Lead Generation Market Research Bookkeeping Business Operations

* All work samples are sample projects created to showcase my skills, strategy, and approach.

Tools I work with daily.

I stay current with the platforms that keep modern businesses running efficiently.

Email & Calendar Management
GmailGmail
Google CalendarGoogle Calendar
OutlookOutlook
Google Workspace & Microsoft Office
Google DocsGoogle Docs
Google SheetsGoogle Sheets
Google DriveGoogle Drive
ExcelMicrosoft Excel
WordMicrosoft Word
OutlookMicrosoft Outlook
Lead Generation & Market Research
T Tally
Gemini
ChatGPTChatGPT
Perplexity AI
ATP Answer The Public
Google Trends
Accounting & Bookkeeping
xero Xero
SAPSAP
ExcelMicrosoft Excel
Workflow Coordination
Asana
TrelloTrello
ZoomZoom
Design & Social Media
CanvaCanva
LinkedInLinkedIn
InstagramInstagram
FacebookFacebook

What people say
about working with me.

Wenny shows strength in handling administrative tasks and demonstrates a structured approach in her work. She is reliable in completing her responsibilities and maintains consistency in her outputs. Her work reflects clarity and organization, which are valuable in professional settings.

Meirizka Andriana, A.Md.PK, CPS Personal Manager, SGB VA

Wenny brings a structured, detail-oriented approach to her work, with a strong focus on accuracy and clear priorities. She takes ownership seriously and can always be trusted to deliver high-quality results, even under pressure. Her reliability, perseverance, and practical mindset make her a valuable asset to any organization.

Ridwan TP. Corporate Accounting Manager

I had the pleasure of working alongside Wenny within the same group, and could always count on her professionalism and accounting expertise. Wenny has a collaborative mindset, maintains high standards, and is someone colleagues can rely on. I recommend Wenny as a strong and dependable accounting leader.

Aline Rodrigues Treasury Europe & Intercompany Services Manager

What stood out most was her mastery of Microsoft Excel. She completely transformed the way I approach data and reporting. Beyond her technical skills, Wenny is an exceptionally hardworking professional whose dedication and drive influenced my own work ethic tremendously. I cannot recommend her highly enough.

Olivia Aquarista Finance Accounting Manager

Bu Wenny is highly professional, collaborative, and detail-oriented. Together, we successfully won transfer pricing disputes for four fiscal years at the Tax Court level and secured an APA, achievements that reflected her strong coordination and commitment throughout the process. It was truly a pleasure working with her.

Novylia Saputro Transfer Pricing Manager, Deloitte Indonesia

She was always easy to reach, reliable and was on top of things that needed to be done locally. That made our cooperation very smooth, despite the long distance. I really appreciated working with her and I wish her all the best going forward.

Taneli Tolonen Business Controlling Analyst

Ready when you are

Let's collaborate.

Let's discuss how I can help your business generate qualified leads, streamline operations, and build sustainable growth.