Helping Entrepreneurs, Coaches & Small Business Owners Generate Qualified Leads, Streamline Operations, and Build Sustainable Business Growth.
I help entrepreneurs, coaches, and small business owners who are struggling with finding qualified leads, managing business information, staying organized, or keeping up with day-to-day operations. My focus is on creating practical workflows that improve efficiency, reduce manual work, and support sustainable business growth.
Each service is designed to take real weight off your plate, not just check a box.
Keep your pipeline full and qualified. I handle strategy, research, landing pages, lead magnets, outreach campaigns, CRM updates, and follow-up scheduling, building a scalable system that brings in the right leads consistently.
Insights to support better decisions. I research your industry landscape, competitor positioning, target customer behavior, pricing, and market gaps, and prepare briefing documents ready for your sales calls.
Professional administrative support to keep your business running smoothly: CRM updates, client administration, document and spreadsheet organization, email and calendar management, and appointment scheduling.
Accurate financial records and smooth day-to-day bookkeeping. I handle bank reconciliation, AR/AP monitoring, customer and supplier invoice management, financial data entry, and month-end support in Xero.
Sample projects that demonstrate my skills, strategy, and approach across each service area.
Built an end-to-end lead generation system using the Discover, Capture, Nurture, Convert, and Maintain framework. Delivered B2B and B2C prospect research with ICP scoring, a CRM with full lead tracking, high-converting landing pages, lead magnets (quizzes and e-books), automated email nurture sequences, and an SEO content strategy to drive organic traffic.
Conducted full market and competitor research for two niches: a Life & Career Coach (UK) and a Holistic Wellness brand (Singapore). Covered industry size, trends, competitor benchmarking across pricing, positioning, and customer experience, plus strategic insights and differentiation opportunities.
Maintained accurate financial records for a small business, covering bank reconciliation and transaction matching, accounts receivable and payable monitoring, customer and supplier invoice management, and financial data entry using Xero.
Cleaned and restructured a disorganized lead database with 500+ contacts spread across multiple platforms. Standardized formats, removed duplicates, added lead status, priority levels, and next actions, built a pipeline dashboard to track sources and conversion readiness, and set up email and calendar coordination to keep follow-ups on schedule.
All services, work samples, certificates, and testimonials in one downloadable deck, including 25+ years of multinational experience and credentials across lead generation, market research, bookkeeping, and business operations.
* All work samples are sample projects created to showcase my skills, strategy, and approach.
I stay current with the platforms that keep modern businesses running efficiently.
Wenny shows strength in handling administrative tasks and demonstrates a structured approach in her work. She is reliable in completing her responsibilities and maintains consistency in her outputs. Her work reflects clarity and organization, which are valuable in professional settings.
Wenny brings a structured, detail-oriented approach to her work, with a strong focus on accuracy and clear priorities. She takes ownership seriously and can always be trusted to deliver high-quality results, even under pressure. Her reliability, perseverance, and practical mindset make her a valuable asset to any organization.
I had the pleasure of working alongside Wenny within the same group, and could always count on her professionalism and accounting expertise. Wenny has a collaborative mindset, maintains high standards, and is someone colleagues can rely on. I recommend Wenny as a strong and dependable accounting leader.
What stood out most was her mastery of Microsoft Excel. She completely transformed the way I approach data and reporting. Beyond her technical skills, Wenny is an exceptionally hardworking professional whose dedication and drive influenced my own work ethic tremendously. I cannot recommend her highly enough.
Bu Wenny is highly professional, collaborative, and detail-oriented. Together, we successfully won transfer pricing disputes for four fiscal years at the Tax Court level and secured an APA, achievements that reflected her strong coordination and commitment throughout the process. It was truly a pleasure working with her.
She was always easy to reach, reliable and was on top of things that needed to be done locally. That made our cooperation very smooth, despite the long distance. I really appreciated working with her and I wish her all the best going forward.
Ready when you are
Let's discuss how I can help your business generate qualified leads, streamline operations, and build sustainable growth.